STOCKHOLM VISITORS BOARD
Stockholm Visitors Board works within four business areas: Leisure Travel, Meetings & Conventions, Events and Tourist Services.
Stockholm Visitors Board AB
P.O. Box 162 82
SE-103 25 Stockholm, Sweden
Visiting address: Drottninggatan 33
Tel: +46 8 508 28 500
Fax: +46 8 508 28 510
www.stockholmtown.com
Leisure Travel
The Leisure Travel department works towards increasing awareness of and interest in Stockholm as a travel destination. Our vision is to make Stockholm northern Europe’s number one city-break destination. Together with Stockholm’s travel industry we work actively in 14 foreign markets and in Sweden. The Leisure Travel department also works within the cruise and gay segments. We participate in workshops and travel fairs worldwide, and every year we host a large number of travel agents and journalists, individually and in groups.
- Read more about cruises and gay Stockholm under the respective sections
- Read more about services to the travel trade below and at www.stockholmtown.com/traveltrade
Leisure Travel contacts
Guri Höjgaard, on leave
Director, Leisure Travel
guri.hojgaard@svb.stockholm.se
Margaretha Alfthan, Tel: +46-8-508 285 06
Acting Director, Leisure Travel
margaretha.alfthan@svb.stockholm.se
Marcus Hammarström, Tel: +46-8-508 285 32
Area Manager, Sweden, Denmark, Norway
marcus.hammarstrom@svb.stockholm.se
Lotta Andersson, Tel: +46-8-508 285 34
Area Manager, Russia, Finland, the Baltic countries
lotta.andersson@svb.stockholm.se
Mona Anderson, Tel: +46 -8-508 285 35
Area Manager, UK, Germany, Netherlands
mona.anderson@svb.stockholm.se
Christina Guggenberger, Tel: +46-8-508 285 33
Area Manager, Italy, Spain, France
Project Manager, The Stockholm Gay Network
christina.guggenberger@svb.stockholm.se
Pehr Palm, Tel: +46-8-508 285 38
Area Manager, Asia, USA
pehr.palm@svb.stockholm.se
Josefin Haraldsson, Tel: +46-8-508 285 37
Project Manager, Stockholm Cruise Network
josefin.haraldsson@svb.stockholm.se
Claudia Quas, on leave
Project Manager, Stockholm Cruise Network
claudia.quas@svb.stockholm.se
Emilia Geijer, Tel: +46-8-508 285 71
Agent Coordinator
emilia.geijer@svb.stockholm.se
Tina Brännström, Tel: +46-8-508 285 05
Press Coordinator, Denmark, Norway, Russia, Finland, Baltic Countries,
Germany, Netherlands, USA, Gay and Cruise
tina.brannstrom@svb.stockholm.se
Sylvie Kjellin, Tel: +46-8-508 285 04
Press Coordinator, UK, Italy, Spain, France, and Asia
sylvie.kjellin@svb.stockholm.se
Meetings & Conventions
The Meetings & Conventions department is the official convention bureau for Stockholm and includes Congress Stockholm, which deals with association meetings and Meet Stockholm, which works exclusively with corporate meetings and incentives. The department coordinates marketing initiatives and provides support for planners. The convention bureau is a network-based partnership that works closely with professional congress organisers, destination management companies, conference venues, hotels, banquet venues, transportation companies, higher education institutes, etc.
- Read more about meetings and incentives under the Stockholm for Groups section and at www.congresstockholm.se or www.meetstockholm.se
Events
The Events department is responsible for marketing Stockholm as a venue for sport, entertainment and cultural events. The mission is to create new events for Stockholm and to coordinate and facilitate contact between event organisers and authorities, venues, etc.
Tourist Services
The department runs the Stockholm Tourist Centre and the seasonal tourist information bureaus in the cruise ports. Tourist Services also manages the marketing and sale of the Stockholm Card, accommodation information and bookings, ticket sales for sightseeing and events, certified guide training, guide reservations and information services about Stockholm. Virtual Tourist Service
Virtual tourist information, ‘Interactive Stockholm’ (Stockholmspanelen), is an interactive information point with digital services which are located at several key visitor sites such as Arlanda Airport, Stockholm Central Station and at many hotels.
- Stockholm Tourist Centre, Sverigehuset (Sweden House), Hamngatan 27, Entrance at Kungsträdgården.
Tel: +46 8 508 285 08, Fax: +46 8 508 285 09, info@svb.stockholm.se, www.stockholmtown.com
Opening Hours
Mon–Fri 9 am–7 pm
Sat 10 am–5 pm
Sun 10 am–4 pm
Closed: Dec 24, Dec 25 and Jan 1
Guide reservations
Assistance with reservations for licensed Stockholm guides, archipelago guides and licensed taxi guides; also books buses, boats or cars for sightseeing and/or transfers. guides@svb.stockholm.se
Hotel & ticket reservations
Assistance with reservations for hotels and youth hostels. Booking online at www.stockholmtown.com/hotels is free of charge but not commissionable. Ticket sales for sightseeing tours, maps, the Stockholm Card, SL Tourist Card, etc.
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FACTS AT YOUR FINGERTIPS
The city of Stockholm is built on 14 islands that are connected by 57 bridges. The city takes its unique character from the blend of 13th-century Old Town and high-tech modern architecture.
Stockholm’s islands border on Lake Mälaren to the west and the Baltic Sea to the east, where the archipelago and its 30,000 islands await exploration. Stockholm is a city of contrasts – water and islands, history and innovation, small town and big city, short winter days and long, light summer nights – with a dazzling array of impressions. You can see and do most things in a short space of time, which makes it a perfect destination for city breaks.
Facts about Stockholm and Sweden
General Sweden facts
- Constitutional monarchy
- Member of the European Union since 1995
- Total population: 9,142,817
- Area: 449,964 km²
- Capital: Stockholm, founded in 1252
- Official language: Swedish
- Time zone: GMT +1. Daylight saving time lasts from the end of March until the end of October.
Stockholm facts and figures
Stockholm was founded in 1252 and celebrated its 750th anniversary in 2002.
Stockholm has approximately 782,855 inhabitants. Greater Stockholm has a population of 1.93 million. Sweden’s total population is 9,142,817.
On the longest day of the year, June 21, the sun rises at 3.31 am and sets at 10.08 pm. It never gets completely dark from mid-June to mid-July. On the shortest day of the year, December 22, the sun doesn’t rise until 8.44 am and disappears from the horizon at 2.49 pm.
Stockholm is home to 38 parks, which make up one-third of the city’s total area. Water constitutes another third of the city. Urban areas make up the remaining third.
Stockholm is built on 14 islands, connected by 57 bridges. The archipelago consists of 30,000 islands, islets and skerries.
The Golden Hall in Stockholm City Hall is decorated with 18.5 million gold mosaic pieces.
Stockholm is the site of Ekoparken, the world’s first National City Park devoted to environmental preservation and a sustainable society. The park, with about 15 million visitors each year, is Sweden’s most visited green area.
The Ultimate Guide to International Marathons rated the course for the Stockholm Marathon as the “world’s most beautiful”.
Stockholm is considered to have one of the cleanest environments among Europe’s capital cities.
The river Strömmen runs through central Stockholm and contains the greatest number of fish species in the region. The largest salmon caught in these waters weighed 21.8 kg (48 lbs).
Stockholm has no fewer than 1,500 restaurants, five of which have been awarded a star by the Michelin Red Guide. Edsbacka Krog is the only restaurant in Sweden to be awarded two stars. There are around 60 restaurants in the archipelago alone.
Stockholm has 100 art galleries and 75 museums, one of the world’s greatest concentrations of galleries and museums in a single place.
Foreign films are generally shown in their original language with Swedish subtitles.
The Stockholm Pride Festival is the biggest gay celebration in the Nordic countries and one of the most popular events in Stockholm.
The Stockholm metro is known as the world’s longest art gallery at 68 miles in length. Close to ninety of the metro’s 100 stations are adorned with paintings, sculptures and mosaics.
Stockholm is the only capital in the world that permits hot-air balloons to fly over the city.
Sweden is the world’s third largest exporter of music, after the United States and the UK.
Clothing company H&M was founded in Sweden in 1947. Today, H&M sells clothing and cosmetics through more than 1,200 stores in 22 countries. All H&M buyers, designers, and pattern makers work at the company’s Stockholm headquarters.
The low-price furniture company IKEA is another Swedish brand with stores around the world. The largest IKEA store is situated in the southern suburbs of Stockholm.
Alfred Nobel invented dynamite and established the Nobel Prizes, which are awarded annually on December 10 in conserthall. The banquet takes place in Stockholm City Hall.
Greta Garbo was born in Stockholm and is buried at Stockholm Woodland Cemetery, Skogskyrkogården.
Ingmar Bergman, the internationally renowned film and theatre director, was from Stockholm.
Astrid Lindgren, the author of Pippi Longstocking, lived most of her life in Stockholm.
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