Stockholm Cruise Network
The Stockholm Cruise Network is an organization founded by the tourist authorities and the port in the city of Stockholm. It was created to enhance awareness of Stockholm as a cruise port and tourist destination among cruise lines, travel agents and consumers. Members include the Stockholm Visitors Board, Ports of Stockholm and an extensive local network within the cruise and hospitality industry that includes SAS, Stockholm Arlanda Airport and numerous port agents, ground operators, local transportation companies, hotels, restaurants, attractions and shops.
Port Statistics
The Baltic Sea Region is the fastest growing cruise market in the world and there is great potential for continued growth. As new, larger cruise ships are entering the market, the number of passengers visiting Stockholm increases annually. Since 1996, Stockholm has experienced a growth in the number of calls with nearly 100 percent and number of passengers 243 percent.
Development Cruise Calls to Stockholm 1996 - 2007
Year
|
No of Calls |
No of passengers |
No of TA* |
No of TA passengers |
| 1996 |
128 |
82 000 |
21 |
6 000 |
| 1997 |
141 |
91 000 |
28 |
10 000 |
| 1998 |
151 |
111 000 |
25 |
11 000 |
| 1999 |
160 |
119 000 |
18 |
6 000 |
| 2000 |
180 |
157 000 |
46 |
38 000 |
| 2001 |
191 |
170 000 |
24 |
26 000 |
| 2002 |
175 |
135 000 |
29 |
20 000 |
| 2003 |
214 |
202 000 |
20 |
23 000 |
| 2004 |
208 |
210 000 |
16 |
22 000 |
| 2005 |
259 |
250 000 |
29 |
25 000 |
| 2006 |
260 |
287 000 |
28 |
33 000 |
| 2007 |
255 |
281 000 |
27 |
28 000 |
2008
EST |
265 |
300 000 |
30 |
30 000 |
* Turnarounds
Stockholm was 2007 the fifth largest cruise destination in Northern Europe when it comes to number of calls and sixth largest in regards to passengers.
Top ten ports for the Cruise Europe area by number of calls and number of passengers
| Port |
2007 |
Port |
2007 |
| Copenhagen |
291 |
Southampton |
798 463
|
| St. Petersburg |
274 |
Copenhagen |
502 000
|
| Tallinn |
270 |
Lisbon |
305 185
|
| Lisbon |
257 |
St. Petersburg |
299 288
|
Stockholm
|
252 |
Tallinn |
288 564 |
| Southampton |
243 |
Stockholm |
281 000 |
Helsinki
|
238 |
Helsinki |
259 064 |
| Bergen |
231 |
Bergen
|
198 919 |
| Cadiz |
224 |
Oslo |
197 173
|
|
Geiranger |
144 |
Cadiz |
190 000
|
| Total calls |
2 424 |
Total |
3 287 206 |
| Top 10 mkt. share |
43% |
Top 10 mkt. share |
51% |
Source: Cruise Europe
Passenger Nationalities 2007
Approximately 25 percent of the cruise passengers visiting Stockholm are from the US and approximately 55 percent from Europe, with UK and Germany as dominating markets. Although, the South European countries, mainly Italy and Spain, are increasing markets and we have seen a substantial growth from these countries the last few years.
Passenger Nationalities 2007
US 25%
GB 20%
Germany 18%
Spain 9%
Italy 7%
Canada 4%
France 2%
Others 16%
Source: Ports of Stockholm
Passengers from the U.S. are mostly elderly couples over 60 years of age that have been on at least two cruises previously. They have a good income and like to discover the exotic Baltic with St. Petersburg as the main attraction. European passengers are generally younger couples who are familiar with the region. Changing trends in passenger demographics include an increase in the number of families traveling with children, single travelers, gay cruises and incentive cruises.
Economic Impact
2005, cruise passengers spent over SEK 184 million in Stockholm. The majority went shopping and/or sightseeing. A “day passenger” spends an average of 6.6 hours in the city and spends an average of SEK 1000. A turnaround passenger, that is most interesting from an economic point of view, spends an average of 23.5 hours in the city, 1.7 hotel nights and has an average outlay of SEK 3.500 (SEK 1.100/day).
Source: Stockholm Visitors Board and USK