Stockholm Cruise Network
The Stockholm Cruise Network is an organization founded by the tourist authorities and the port in the city of Stockholm. It was created to enhance awareness of Stockholm as a cruise port and tourist destination among cruise lines, travel agents and consumers. Members include the Stockholm Visitors Board, Ports of Stockholm and an extensive local network within the cruise and hospitality industry that includes Swedavia/Stockholm Arlanda Airport and numerous port agents, ground operators, local transportation companies, hotels, restaurants, attractions and shops.
Port Statistics
The Baltic Sea Region is the fastest growing cruise market in the world and there is great potential for continued growth. As new, larger cruise ships are entering the market, the number of passengers visiting Stockholm increases annually. Over the last ten years, since 2001, Stockholm has experienced a growth in the number of calls with close to 40 % and 170 % when it comes to number of passengers. The number of turnarounds, that is most interesting from an economic point of view, has increased with close to 65 % and the number of Turnaround passengers with 175 %.
Development Cruise Calls to Stockholm 1996 - 2012
Year
|
No of Calls |
No of passengers |
No of TA* |
No of TA passengers |
| 1996 |
128 |
82 000 |
21 |
6 000 |
| 1997 |
141 |
91 000 |
28 |
10 000 |
| 1998 |
151 |
111 000 |
25 |
11 000 |
| 1999 |
160 |
119 000 |
18 |
6 000 |
| 2000 |
180 |
157 000 |
46 |
38 000 |
| 2001 |
191 |
170 000 |
24 |
26 000 |
| 2002 |
175 |
135 000 |
29 |
20 000 |
| 2003 |
214 |
202 000 |
20 |
23 000 |
| 2004 |
208 |
210 000 |
16 |
22 000 |
| 2005 |
259 |
250 000 |
29 |
25 000 |
| 2006 |
260 |
287 000 |
28 |
33 000 |
| 2007 |
255 |
281 000 |
27 |
28 000 |
| 2008 |
265 |
365 000 |
28 |
40 000 |
| 2009 |
293 |
447 000 |
38 |
84 000 |
| 2010 |
258 |
412 000 |
33 |
62 000 |
| 2011 |
263 |
452 000 |
39 |
71 000 |
| 2012 |
277** |
480 000** |
46** |
|
* Turnarounds
** Estimated as per bookings january 2012.
Stockholm is among the four largest cruise destinations in the Baltic Sea Region when it comes to number of calls, turnarounds and passengers together with St Petersburg, Copenhagen and Tallinn.
Passenger Nationalities 2010
Almost 60 percent of the cruise passengers visiting Stockholm are from the so called traditional cruise markets US, Great Britain and Germany. However, the South European countries, mainly Spain and Italy, are increasing markets and we have seen a substantial growth from these countries the last few years.
Source: Ports of Stockholm
Passengers from the U.S. are mostly couples around 58 years of age that have been on at least two cruises previously. They have a good income and like to discover the exotic Baltic often with St. Petersburg as the main attraction. European passengers are generally somewhat younger couples in their forties who are familiar with the region. Changing trends in passenger demographics include an increase in the number of families travelling with children, single travellers, gay cruises and incentive cruises.
Economic Impact
In 2011 cruise passengers spent over SEK 500 million in Stockholm. The majority went shopping and/or sightseeing. A “day passenger” spends an average of 6.6 hours in the city and spends an average of SEK 1000. A turnaround passenger, that is most interesting from an economic point of view, spends an average of 2,5 days in the city and has an average outlay of SEK 2 600 per person.
Source: Stockholm Visitors Board and USK
